Collections

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  Artwork, Signs & Decor

  Looking for something Sunderland to spruce up your bedroom, hallway, home bar,...

  Artwork, Signs & Decor

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  Bucket Hats

  Looking for a bucket hat for matchday, summer or your holidays, you...

  Bucket Hats

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  Featured

  Featured product which you won't want to miss

  Featured

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  Flags

  Keep The Red Flag Flying High! Celebrate your identity, heritage, and passion...

  Flags

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  Hats

  Bobble Hats Bucket Hats Beanies

  Hats

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  Officially Licensed Merchandise

  🛡️ Officially Licensed Products – Proud. Verified. Authentic.Step into the world of...

  Officially Licensed Merchandise

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  Pin Badges

  📍 Pin Badges Department – Wear Your Passion, One Pin at a...

  Pin Badges

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  Polo T Shirts

  👕 Polo T-Shirts Department – Class Meets Club PridePolished enough for casual...

  Polo T Shirts

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  SAFC Merch Exclusive

  🔒 SAFC Merch Exclusives: Where Passion Meets Rarity Welcome to the heart...

  SAFC Merch Exclusive

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  Scarves

  🏟️ Football Scarves Department – Wear Your Loyalty LoudWhether you’re roaring from...

  Scarves

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  Shop the latest products

  Shop the latest Sunderland Merchandise from SAFC Merch

  Shop the latest products