SAFC Heaven Branch

The Heaven Branch was founded in 2021 by friends and devoted Sunderland supporters, Joanne Youngson and Billy Wright. The idea was born out of heartbreak and love — following the loss of two of their closest friends, Keith and Fred, whose passion for Sunderland AFC and friendship left a lasting mark on everyone who knew them.

What began as a simple tribute — perhaps even seen as a bit of a gimmick at first — quickly became something far greater. The Heaven Branch grew into a vibrant and meaningful community, uniting Sunderland fans past and present, and ensuring that Keith and Fred’s memory lives on in every chant, every laugh, and every matchday shared.

Through the Heaven Branch, their love for the Club continues to shine. It stands as a testament to the power of friendship, loyalty, and the unbreakable bond that Sunderland supporters share — in this life and beyond.

MackemShop are huge supporters of everything the Heaven Branch does. As a gesture of making items available for global shipping we will be stocking some of the Heaven Branch products and 100& of the sale will go to the Heaven Branch.

Visit the Heaven Branch online collection here

Visit the SAFC Heaven Branch website

Donate to the Heaven Branch charity